Actions to Take on Facebook in June

On 30 June, 2021, Facebook Analytics is going away and with it potentially the ability to create SOME custom audiences. They’ll be switching audiences to be pixel based, which sucks because the new iOS means pixel data isn’t as accurate as it used to be. So here’s what’s on your to do list.

How Instagram Works

Instagram recently published a lengthy blog post, the beginning of a series aimed at explaining how the platform works. I wanted to hit the highlights for you, because well we’re all time poor aren’t we?

Instagram Algorithm Changes

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tldr : STOP RECYCLING YOUR TIKTOK VIDEOS IN INSTAGRAM

Change Your Thinking : Reach Over Followers

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One thing we all need to erase from our minds is this: having a lot of followers or page likes is the point of digital marketing. ⁠

Hacking the Insta Algorithm

When your business’s success relies on an algorithm (which the word in and of itself is intimidating), life can quickly get overwhelming and complicated as you try and navigate a constantly changing environment.

Your ranking in the Instagram algorithm all boils down to this: interactions. The more interactions you have, the better.

Now the question becomes….how do I get more interactions and a higher Instagram ranking?!? And that’s where I come in :)

Experiment with Instagram’s latest features - like reels! Yes it’s basically Instagram’s version of TikTok, but Instagram is looking to promote its newest products so they’ll be giving it an extra boost.
Use Story Stickers like poll, emoji slider, quizzes or questions to encourage engagement. I personally find the polls best for this - it doesn’t require a lot from your followers and gets you those coveted algorithm points.
Comments are key. And how do you get more comments? Conversational captions. This is the hardest thing for me to do too, and so to keep it simple: ask your followers to share their thoughts or feelings, double-tap if they agree, or tag a friend in the comments.
#hashtags I use www.best-hashtags.com to offload hashtag research. I just pop in a key hashtag that relates to my post, and this website will generate a list of the most popular related hashtags.
Cross-promote within Instagram. I know, I hate it when #influencers do this too. But this is why they do it, to increase their algorithm ranking.
Slide into your DMs. DMs are a strong engagement indicator for the Instagram algorithm so keep on top of people who message you and encourage them to send you questions/emoji responses.

As always, it’s super important to monitor the data of your social media posts. Ask yourself questions like - “What about this post made so many people comment? Why didn’t anyone comment on this one? How many people saw this story? How many people participated in this poll?” You’ll see that through analysis, you can find learnings, and then implement those learnings into future strategies and posts for more success!

I hope you find this helpful, and if you need any more guidance or have any questions - shoot me an email or a DM ; )

Start With Why : Business Book Club

In the first lesson of Digital Marketing 101, we shift our communication mindset from what we’re selling (or what we stand for) to WHY.

boost the immune system with yoga

Let's learn how to boost our immune systems through yoga to regenerate and defend ourselves in this new season.

yoga hacks (are a myth)

Yoga is for every body. Every. Body.

island feather: where activity doesn't dictate apparel

Christina chats with the founder of Island Feather, Claudia Albrecht, about starting her business and being at the forefront of multi-use performance apparel.

30 sec travel guide : los angeles

OVERVIEW /

We headed out to LA for a few client visits and to get some of what I like to call “Big City Energy.” Living in a small town in the South has its perks, but every once in awhile I need a quick injection of inspiration and blue sky thinking with like minded business folk.

STAY/

Homies I stayed with a friend and client in their den because 1. I’m a small business owner and 2. I have Fortune 50 taste.

One day, when I’m successful in terms in dollah bills, I would stay……

…..at The Line because this hotel knows design and always has the best views of town.

…in Venice Beach at The Rose Hotel because I am UH-BSESSED with Venice Beach.

EAT/

Pretty sure this is obvious, but In and Out Burger is a MUST. Especially the one just outside of LAX so you can watch the planes come and go.

Mexican food in a cafe that belongs in a movie. El Coyote has been serving up family style Mexican food since 1931 - classic.

Yes chicken and waffles is a Southern thing. Yes I live in the South. But gosh darn it the spiced pecan waffles and fried chick at Sweet Chick was the only marathon I’ll ever partake it.

If you haven’t been to Cha Cha Chicken you aren’t living.

DO/

Austin had only ever been to the touristy spots in LA, so we drove to Marina del Rey and parked the car. We walked the Venice Boardwalk up to the skate park then back down through the canals. Peeking at the gardens and inside some of the houses is my favorite thing to do in this neighborhood.

Hike Runyon Canyon and do the WHOLE thing. It’s worth the views (and the sweat).

Hop on the Gametime app to see if you can catch a sporting event or concert last minute. We got Eric Church tickets at the Staples Center for $23 about 4 hours before it started. So worth it.

The original Farmer’s Market at The Grove was a huge surprise. I did NOT expect to find this in LA but I’m so glad we popped in for a snack and some beers.

Los Angeles is always so much fun to visit - the food, the vibe, the beach. I really do love it there. But after a chaotic greeting at LAX and three days of constant traffic, I know I belong back East.